Create a buzz before you even open your doors. Host an event with a special ribbon-cutting ceremony. Offer free taster sessions, fitness challenges with prizes, and healthy snacks. Partner with local businesses like smoothie bars or sports apparel stores to cross-promote.

Before you even think about cutting the ribbon, start building anticipation. Create a limited-time “Founding Member” offer with a significant discount on the first year’s membership for the first 100 people who sign up. This creates a sense of urgency and exclusivity. Launch a social media campaign with a countdown to the event, teasing glimpses of your state-of-the-art equipment and unique amenities. Run a contest on your social media pages where people can share why they are excited about the gym for a chance to win a free one-year membership.